REVIEW · SALEM DAY TRIPS & TOURS
Salem Booze and Brews Haunted Pub Crawl by US Ghost Adventures
Salem feels different after dark. This 90-minute haunted pub crawl threads spooky Salem lore through three craft-drink stops and short, story-heavy pauses at places tied to real-world hauntings. It’s a night-out format where you’re walking Salem’s streets while your guide sets the scene for what locals claim still lingers.
I especially like the way the tour balances spooky storytelling with actual hang time at the bars. You get structured timing (about 30 minutes each main stop) and a guide who keeps the group moving without rushing every detail. It’s also a solid way to meet people, even if you’re solo, because the guide tends to keep the group together and makes it easy to ask questions.
One thing to consider: peak-night logistics can get messy. On very busy nights like Halloween, bars may be crowded and it can be harder for any walking tour to control timing and seating, so go in with patience and expect the streets to be chaotic.
In This Review
- Key highlights I’d bet on
- What You’re Buying for $36 in Salem
- Where the Tour Starts (and how to avoid the classic “where are they?” problem)
- The 90-minute rhythm: 30-minute bar stops plus short spooky pauses
- Stop 1 at 87 Washington St: the bar cleanup stories that turn weird
- Joshua Ward House: a paranormal hotspot with staff-and-patrons stories
- Rockafellas Restaurant: the party bar side, plus unexplained happenings
- A small book shop stop: death-themed tales and a look through the windows
- Village Tavern | Bar & grill: when the ground under the bar becomes the story
- How guides shape the experience: you’ll feel the difference
- Drink expectations: what’s covered, what’s not, and how to order smart
- Weather and comfort: why cobblestones and cold air matter here
- Best time to book: enjoy Salem without fighting every crowd
- Who this haunted pub crawl is for (and who should skip it)
- Practical tips that improve your odds of a great night
- Should you book Salem Booze and Brews Haunted Pub Crawl?
- FAQ
- How long is the Salem Booze and Brews Haunted Pub Crawl?
- How much does the tour cost?
- Where does the tour start and end?
- Is alcohol included in the price?
- What is included with the ticket?
- Is the tour in English?
- How big is the group?
- What happens if the weather is poor?
- Can I get a full refund if I cancel?
Key highlights I’d bet on

- 90 minutes with three main bar stops so you’re not bouncing around forever
- Stop-by-stop Salem hauntings tied to places like 87 Washington St, Joshua Ward House, and Village Tavern
- Guide styles that can be very personality-driven, from joke-heavy to story-first
- Time for chatting at each stop, not just a quick photo and shooing you onward
- Craft drink choices, but drinks aren’t included (you’ll pay for what you order)
- Group size stays capped at 20, which helps the pacing stay workable
What You’re Buying for $36 in Salem

At $36 per person, you’re mainly paying for three things: a guided route, the ghost stories, and the structure that turns Salem at night into an easy plan. Alcohol is not included, so think of the ticket as the story pass and the bar stops as where you choose your own drinks.
I like this model because it keeps control with you. You can order something light, stick with non-alcoholic options if you want, or go for a craft beer if that’s your thing. You’re also not stuck with a one-drink-per-person situation.
The other value piece is the “no extra admission” idea at stops. Each stop lists admission ticket free, which usually means you’re not paying separate entry fees just to hear the story and stand there for the moment.
Where the Tour Starts (and how to avoid the classic “where are they?” problem)

The meeting point is East India Square, 158 Essex St, Salem, MA 01970. The tour ends back at the meeting point, so you’re not left figuring out a new route home while you’re cold, tired, and a little spooked.
This is a walking pub crawl, so being early matters. One of the biggest frustrations I saw was not finding the guide quickly, especially on a packed holiday night. My advice: arrive a few minutes early, and watch for any last-minute updates you’re sent by the company so you’re not searching blind in Salem’s crowded streets.
Also, bring practical shoes. Salem’s cobblestones are not forgiving, and you’ll feel it after you’ve been walking and standing around for stories.
Another round: taverns the Revolution drank in
The 90-minute rhythm: 30-minute bar stops plus short spooky pauses

The whole thing runs about 1 hour 30 minutes. The pacing is built around roughly 30 minutes at each main bar stop, with shorter walking/story moments at haunted locations between them.
That timing matters because a lot of “ghost tours” are all talk, no social time. Here, you get time to actually sit, sip, and compare notes with the group. If you like your nightlife with a story soundtrack, this format tends to land well.
The flipside is that it’s not a deep archaeological dig into every Salem name and date. You’ll get the hauntings and the local legends, then move on. If you want long lectures, you may find the pace a little quick depending on the guide.
Stop 1 at 87 Washington St: the bar cleanup stories that turn weird

Your first bar stop is at 87 Washington St, and the story tone sets the night. The tale centers on the bar staff’s claims: glasses that are shattered, and tender cleanup described with an uneasy sadness when the bar empties out.
This is the kind of story Salem does well. It’s not just “a ghost appeared.” It’s framed like workplace life meets the paranormal, with the guide telling it the way staff supposedly recount it.
Practical note: this first stop is also where group size and seating quirks can show up. One review flagged restrictions around where the group could sit, which can turn into awkward logistics if you arrive with a larger group. Go with the flow and be ready to stand at the bar if needed.
Joshua Ward House: a paranormal hotspot with staff-and-patrons stories

Between bar stops, you’ll hit an iconic paranormal stop: the Joshua Ward House. The guide describes accounts tied to “very real hauntings” felt and seen by staff and patrons, not just secondhand rumors.
This matters because the Joshua Ward House reputation is part of why Salem works as a spooky destination. It gives the tour a “this place has a name for a reason” moment, and it helps you shift from drink-mode to story-mode for a minute.
Expect this segment to feel more like a guided “hold still and listen” moment than a full show. You’re walking Salem, but the guide steers your attention to what makes the location feel charged after dark.
Rockafellas Restaurant: the party bar side, plus unexplained happenings

Next up is Rockafellas Restaurant, a well-known local nightlife stop. On paper, it’s for parties and fun times. In the story layer, staff report chilling, unexplained happenings, including accounts of feeling watched or unsettled during late-night cleaning.
This is a good stop if you want the tour to feel like it belongs in Salem’s live scene rather than just standing outside old buildings. The ambiance can keep the night from feeling too solemn.
One consideration: nightlife bars can get crowded. If you end up in a tight space, ordering and getting served may feel slower. That’s not a reflection of the tour quality so much as how popular bars work during peak evenings.
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A small book shop stop: death-themed tales and a look through the windows

You’ll also get a stop connected to a small book shop, with stories that lean heavily into death and the way history comes alive. The guide tells tales so chilling that the shop’s windows can become part of the “watch closely” experience.
This is one of the cleverest ideas on the route because you’re not just drinking and walking. You’re adding a visual pause. If you like the theatrical side of ghost stories, this window moment is where the vibe can click.
Practical takeaway: bring patience for quiet. This is a “listen and look” stop, not a loud, order-fast stop.
Village Tavern | Bar & grill: when the ground under the bar becomes the story

Your third main stop is Village Tavern | Bar & grill. The tour format here includes you passing around a few libations while the guide shares haunting tales about the ground the bar sits on.
The legend is blunt: many people took their last breath on this spot, and the stories claim they can still be heard. There’s even a theme of being begged to be spared.
I like this last-stop framing because it ties the final drinking hang to a specific “why this location feels wrong” explanation. It turns the final bar into a payoff moment rather than just another pit stop.
Also, consider how you want to end your night. You’re still on a schedule, so don’t plan to sprint to a second activity right after. Let this be your closer.
How guides shape the experience: you’ll feel the difference
The biggest swing factor in this tour is the guide. The good news is that multiple guides seem to nail the balance between spooky and fun.
I saw repeat praise for guides like Jenna, Jena, Kristen, Michael, Andy, Bella, and Susan. The standouts weren’t just the spooky stories; they were the delivery. People highlighted things like:
- giving clear timing and leave cues (including short warnings before you move on)
- creating a welcoming tone where you can ask questions
- keeping the mood light but the history grounded in local legend
If you get a guide who’s great at group control, you’ll likely enjoy the evening more. On a busy Salem night, that group wrangling can be the difference between a smooth crawl and a wandering pack.
Drink expectations: what’s covered, what’s not, and how to order smart
Alcoholic drinks are not included. That’s the deal. You’ll pay for what you drink at each stop, and tips (gratuity) are also not included.
So plan a budget that matches your drink pace. If you want to make it easier on yourself, eat before you go. Several comments mentioned that the tour’s timing can mean you don’t have much opportunity to eat once you’re moving between places.
For ordering smart: start with something easy to drink early, then decide if you want to sample. The tour is short enough that you don’t want to spend half of it waiting on complicated orders.
If you’re traveling as a group, be ready for bar service to vary by crowd level. One stop may feel smoother than another.
Weather and comfort: why cobblestones and cold air matter here
This experience requires good weather. If the company cancels due to poor weather, you’re offered a different date or a full refund.
Even on good nights, Salem can be chilly. You’ll be outside walking between stops, and you’ll stand around listening. Dress for cold and wet conditions if you’re traveling in cooler months, and bring layers you can handle while moving.
And yes, comfortable shoes are not optional. The tour’s format is basically “walk, stand, drink, repeat.” Your feet will file a complaint otherwise.
Best time to book: enjoy Salem without fighting every crowd
This is Salem at night, so crowds are part of the package. But they’re not equal across the calendar.
If you’re choosing between dates, I’d lean toward nights that aren’t at maximum chaos. One painful example was Halloween night, where people struggled to locate the guide quickly and some bars couldn’t accommodate larger groups well. That isn’t unique to this tour; it’s just what happens when Salem fills every sidewalk.
That said, even in cold rain, people reported the experience feeling fun and well organized. So if the timing is right for you, don’t overthink it. Just build in buffer time and don’t assume every bar will operate like it’s a quiet weekday.
Who this haunted pub crawl is for (and who should skip it)
This tour fits you if you want:
- Spooky Salem stories paired with real nightlife stops
- a guided route that reduces decision fatigue on your feet
- a social vibe where you can meet people fast
- enough time at each bar to actually enjoy the place, not just stop for a photo
It may not fit you if you:
- hate drinking-related logistics (because you’ll be paying for drinks)
- want a long, slow, academic history lecture
- prefer a super rigid itinerary with zero variation in bar stops
- dislike guided groups in crowded venues
Also, if you’re sensitive to pacing changes, remember that different guides have different styles. Some guides emphasize humor and personal conversation more; others keep it more story-forward.
Practical tips that improve your odds of a great night
Here are the small moves that tend to pay off:
- Eat first so you’re not running on snacks and adrenaline.
- Arrive a bit early at East India Square and confirm the meeting spot as you get closer.
- Wear shoes you can stand in for 30 minutes at a time.
- Expect crowding. If a bar looks tight, stay calm. The guide’s job is to keep the group moving.
- If you’re booking close to a holiday, plan for slower bar service and tougher seating.
And one more thing: this is a “night out with stories,” not a museum tour. The best moments often come when you listen, laugh a little, and accept that Salem’s streets are part of the theatre.
Should you book Salem Booze and Brews Haunted Pub Crawl?
If you want a fun, structured way to experience Salem’s spooky side while still getting real bar time, I think you’ll enjoy this. The strongest signals are guide energy, clear pacing, and the way the tour blends hauntings with a friendly nightlife feel. The route also hits recognizable Salem paranormal storytelling points like 87 Washington St and Joshua Ward House, then ends at a final tavern payoff.
I’d only hesitate if you’re easily stressed by crowds or you’re hoping for a perfectly smooth holiday-night operation. On peak evenings, meeting up and bar service can get complicated anywhere in Salem. If that’s your situation, pick a calmer date if you can, and give yourself extra time and patience.
If you book and show up ready for a 90-minute walking-night adventure, this is the kind of tour that can turn a regular Salem night into a story you talk about later.
FAQ
How long is the Salem Booze and Brews Haunted Pub Crawl?
The tour is listed as approximately 1 hour 30 minutes.
How much does the tour cost?
It costs $36.00 per person.
Where does the tour start and end?
It starts at East India Square, 158 Essex St, Salem, MA 01970, and ends back at the meeting point.
Is alcohol included in the price?
No. Alcoholic drinks are not included.
What is included with the ticket?
The ticket includes chilling tales of ghosts, a local guide, and first-hand accounts of true hauntings.
Is the tour in English?
Yes, it’s offered in English.
How big is the group?
The maximum number of travelers is 20.
What happens if the weather is poor?
The experience requires good weather. If it’s canceled due to poor weather, you’ll be offered a different date or a full refund.
Can I get a full refund if I cancel?
Yes. You can cancel up to 24 hours in advance for a full refund. If you cancel less than 24 hours before the start time, the amount paid is not refunded.
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